Editorial Policy
This page explains how we decide what to publish, who signs it, and what we do when we get something wrong.
Our standard
This site covers a viral idea that touches mental health. That means a reader in a hard moment may land here looking for answers. We hold ourselves to the standard that setting deserves.
- Every factual claim traces back to a named source.
- We say plainly when something is a belief rather than a proven fact.
- We publish the evidence against an idea, not only the evidence for it.
- We do not frame pain as a gift, a lesson, or a sign of being chosen.
How we source claims
Medical and scientific claims come from primary sources wherever possible. That means government health bodies, peer-reviewed research, and professional medical organizations. We name the source in the text and link to it.
Claims about the origins of an internet trend come from dated published coverage. We give the date and the publication so you can check it. When we cannot confirm something, we say we cannot confirm it. We do not repeat a popular figure just because everyone else does.
Who signs which page
Medical and psychological content carries the byline of Dr. Omar Murtaza Sheikh, a consultant psychiatrist holding an MCPS in Psychiatry from the College of Physicians and Surgeons Pakistan. His name appears only on pages he has actually read and approved.
Pages about religious or spiritual belief, and the page documenting where the trend came from, carry the byline of Dr. Kanza Hamid, a psychiatrist with an FCPS in Psychiatry from the College of Physicians and Surgeons Pakistan.
Her name on those pages means a named, qualified person researched them and stands behind the reporting. It does not mean she is making a theological claim. A psychiatric qualification gives no special authority over scripture or spiritual practice. On those pages we report what people believe, name who says it, and leave the theology to theologians.
We will never put a clinician’s name on content they have not reviewed. If a page carries a medical byline, that clinician read it.
Review and updates
Every page shows a published date and a reviewed date. We re-check medical pages at least once a year, and sooner if guidance changes. We re-check crisis phone numbers every six months, because those numbers matter more than anything else on the site.
When we update a page in a way that changes its meaning, we update the reviewed date and note what changed.
Corrections
We will get things wrong sometimes. When we do, we fix it in the open.
- Email [email protected] with the page and the problem.
- We check the claim against the source and reply within five working days.
- If we were wrong, we correct the page and add a dated correction note at the bottom.
- We do not quietly delete errors.
Originality
We write our own articles. We do not rewrite another publisher’s page and call it ours. When we draw on someone else’s reporting, we say so and link to them.
Advertising and money
Where a page carries advertising or an affiliate link, we label it clearly on that page. Our mental health resources page carries no advertising, no affiliate links, and no paid referrals, and it never will.
Dr. Sheikh runs a clinical practice in Pakistan. Where we mention it, we say so openly. We do not use the crisis pages to send readers toward any paid service.
Quotes from social media
Some of this material comes from public posts on TikTok and Reddit. We quote opinions briefly and credit the username. We do not republish personal accounts of illness, abuse, or trauma, even when they are public. Those belong to the people who wrote them.
What this site is not
This site is not a source of medical advice, and reading it does not create a doctor and patient relationship. It cannot diagnose you and it cannot treat you. Please see a licensed professional about your own health.
This policy was last updated on September 16, 2026.